Greasepaint Technical Overview

Tech differentiator: We preserve individual performer nuance. AI can replicate a face, but not a performance.


What is Greasepaint

How it works

Core Technology

Why it Matter

Business Model

Current Status

What is Greasepaint

A platform that captures, stores, and licenses authentic human performers for use in digital content. Performers create a high-fidelity digital identity that their own acting can animate, captured remotely with only a single camera, or professionally using a highly accurate multi-camera rig. This is the platform for placing real actors, artists, and influencers into any AI-generated content with photoreal precision and performance authenticity. 

How it Works

Capture

  • Performers are scanned in-studio using our LightCage system or mobile via a self-scan app or a remote scan rig.

  • Scan captures look, performance training, and movement data

  • This data trains:

    •  a 3D model based on SIMPL that not only understands the actors look, but how they move

    • A face identity model that learns their identity and emotional performance and is adaptable to emotion in a scene

    • A series of custom LoRas that understand their general look 

  • Creates a consented digital identity with embedded rights and ownership

  • Stored in AI-safe performance vault

Performance

  • The performer acts at home using an iPhone or in a studio using a multi-camera setup for larger action

  • System tracks facial performance and full body movement

  • Additional action (stunts, runs, jumps) can be prompted and added, and blended on a timeline

Deployment

  • 3D performance placed in any scene with any camera angles, or exported to another 3D program for editing

  • Rendered with AI using reference for styling (makeup, hair, wardrobe, environment)

  • AI rendering uses 3D geometry-guided rendering to convert the nuance of the 3D mesh to the diffuser rendered asset

  • Can render full environment or ‘performance as an asset’ for traditional compositing

Core Technology

Expression-Lock™

  • Proprietary ML model that learns individual performer’s emotional expressions

  • Trained on a specific performer, not generic data

  • Preserves how that person uniquely expresses emotion

Geometry-Guided Performance Transfer

  • Traces a full 3D model of the face from capture footage

  • Captures every muscle movement between facial landmarks

  • Competitors track landmarks only (gross movement: mouth open, eyebrow raised)

  • Greasepaint captures in-between muscle movement (subtle tension, micro-expressions)

Technical Difference:

  • Landmark systems: skeleton of performance

  • Greasepaint: complete muscle data that makes performance feel authentic

  • Expression-Lock™ face only behaves like the actor. It won’t become a 3rd person

  • 360-degree freedom of movement. Not locked to frontal angles.

  • No identity bleed - performer always looks like themselves from all angles

Why it Matters

For Performers:

  • Work remotely from any location

  • Dangerous stunts done safely

  • Control and royalties on all uses

  • Performance integrity preserved

For Producers/Investors:

  • Legal, consented, licensed human performance

  • No rights clearance risk

  • Scalable without sacrificing authenticity

  • Marketplace model with recurring revenue

Business Model

  • Scanning Services: Initial capture and onboarding

  • Subscriptions: Platform access for studios/agencies/creators

  • Marketplace Commission: 25% on performance licensesptions: Platform access for studios/agencies/creators

  • Marketplace Commission: 25% on performance licenses

Current Status

  • $1.8M production revenue delivered

  • Used by Marvel, 20th Century, Amazon, Hulu, Peacock

  • Active pipeline with Disney, Lionsgate, Annapurna

  • Featured in Amazon Prime's "Étoile"

Market Position

Greasepaint is infrastructure for authenticated human performance at scale. Not synthetic avatar generation—real actor performances with legal certainty and emotional authenticity.

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If you have any questions, please contact us at hello@greasepaint.ai